a search for the uncommonly beautiful

India Travel Diary

When Armadillo & Co founders Jodie Fried and Sally Pottharst first met, one of the things they bonded over was a shared love and respect for India, its culture and people. These days, the pair travel regularly to the region to connect with the community behind Armadillo & Co. Armed with a Polaroid camera, they documented their visit to Armadillo’s extended family of artisans and the students at sponsor school KVM.

“We’re always enamoured by the energy in India. Even after so many years of coming here, it never gets old. There is inspiration everywhere, from the scents to the colours to the bustle and noise.” – Jodie

“The main purpose of our trips is to meet with our artisans and to work on our upcoming collections. We’re constantly pushing ourselves in terms of the creativity and innovation of our product, whilst working within and respecting their traditional skill set.” – Sally

“Our yarns are hand dyed and sun/air dried, which adds incredible depth and vibrancy. Every colour in our range, from the natural shades to the more saturated hues, comes from a recipe that is finessed over time.” – Jodie

"We’re always enamoured by the energy in India. Even after so many years of coming here, it never gets old. There is inspiration everywhere, from the scents to the colours to the bustle and noise."

“We spent the first few years of our business really getting to know the different skill sets of weavers around India, because different villages are known for their expertise in specific weaves, working with different looms and fibres.” – Sally

“Our rugs really do lie lightly on this earth! We ensure they travel by bicycle and sea as much as possible to reduce greenhouse gas emissions.” – Jodie

“Over 1,000 students have come through KVM since we started fully funding the school back in 2014. At the moment there are around 205 students enrolled from Kindergarten to Year 5.” – Sally

"It’s always the highlight of our trip to see their sweet, bright and joyful faces."

“It was so heartwarming and overwhelming to meet the mothers of our first round of scholarship recipients. Many of them are very poor and illiterate but are clearly so proud and determined for their daughters to have the opportunities that they themselves missed out on.” – Jodie

“I live in Adelaide and Jodie lives in Los Angeles, and although we’re constantly texting, emailing or Skyping each other, it’s always so energising and inspiring to be working together in person.” – Sally

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One Reply to “India Travel Diary”

  1. Sue says:

    So delightful to read about this amazing company and inspiring founders. Well done!